These tools will boost your postings in the social news feeds of Facebook, LinkedIn, Twitter, Pinterest etc.
Over the last few years, the average engagement rate of social media posts declined dramatically, especially on Facebook, Twitter and Linkedin. This resulted in a dramatic loss of traffic to bloggers and content marketers.
The following tools will help you to more effectively distribute your content, cut through the noise and increase the exposure of your content in social media feeds.
“Content is fire, social media is gasoline.”
– Jay Baer, New York Times best-selling author.
Peer Promotion on Linkedin with Lempod
Benefit: Find existing groups of people (pods) who are ready to support your content with likes and comments on LinkedIn. Comments within the first hour of your posting are most important!
How: Apply to join a pod that corresponds with the type of content you post. Once you’re accepted, all the members of the pod will auto-like and comment on your LinkedIn postings. On average you’ll get a 5 to 10x boost in views.
Supported: Only Linkedin (Personal profiles and company pages)
Cost: Each group (pod) you join costs USD 5 / month.
Tap into new audiences with Quuu
Benefit: Real people and businesses share your content on their social media profiles, allowing you to tap into new audiences that were previously beyond your reach.
Bonus: The people sharing your content will have followers already interested in similar and relevant topics. No bots, all real people.
Supported: Facebook, Twitter and LinkedIn.
Costs: Once a piece of content (e.g. a blog post) is $40 per month.
Automate evergreen content promotion with Missinglettr
Benefit: Schedule a year’s worth of engaging content within minutes and regularly drive traffic back to your blog, with zero ad-spend.
How: Once you publish a blog post, Missinglettr analyzes the content and automatically formulates a series of social media posts pre-filled with quotes, hashtags, and images.
Supported: Facebook pages, LinkedIn (Personal profiles and company pages) and twitter
Costs: After the free 30-day trial, plans start at $15 per month.
Get more shares with Triberr
Benefit: This tool enables you to get more shares on their content by helping each other out. Be part of a smart, savvy and talented group of content producers, be part of a tribe.
How: Import your content into your tribal stream and they’ll start sharing it to their own audiences. Connect your own social network accounts and you can return the favour and share theirs too. Can’t find your tribe in the 60,000 to choose from? Make your own centred around your topic of interest and get going.
Cost: Completely free, for the basic plan.
Boost Your LinkedIn Reach with Captain Linked
Benefit: Boost the reach of your LinkedIn posts by automating engagement.
How: Captian Linked replicates what many companies do manually via their internal slack or telegram channels: Orchestrate social media actions of individuals to drive wider audience reach.
Recommendation: You get the most out of the free version if you reach out to people in your network and ask them to install Captain Linked and follow you.
Supported: Only LinkedIn (Personal profiles and company pages).
Cost: Free plan for individuals.
Reciprocal sharing with Viral Content Bee
Benefit: Viral Content Bee is a reciprocal sharing community. Quite similar to Triberr. Viral Content Bee is helping users to promote their content to their target audience.
How: To participate, all you have to do is share some content from other members and in return, they’ll share the work you’ve produced.
Supported: Twitter, Tumblr, LinkedIn, Pinterest, and Mix
Cost: Free, for the basic plan.
As someone who blogs regularly, I constantly find that I’m either not dedicating enough time to promoting my blog posts across my social media channels, or I just forget entirely!
I’ve been using an awesome tool recently (called Missinglettr) that pretty much takes care of all of that for me.
Now, whenever I publish a blog post, I get sent an email (within minutes of me hitting ‘publish’) inviting me to review a full 12-month social marketing campaign for the blog post I just published. All I need to do is review their suggestions (making edits if I need to) and that’s it. My blog post is then marketed across my social channels for the next year – driving traffic back to my site.
I use and recommend Missinglettr. Quite simply… I love it!
Full disclosure: I am already an affiliate of Missinglettr so if you chose to become a customer of them, I would receive an affiliate commission.
If you want a second opinion about the need to use some kind of content curating and distribution programme I’ll give you 15 minutes of my time for free to conduct a quick Q&A session.
Make a booking in my online calendar here.
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I wrote a blog about this subject which you can read here.
James (Jim) Spurway
“When you change the way you look at things, the things you look at change”